In this video, Tony Bailey CEO Access Testing, talks about the multiple international studies that Access has conducted for EYE, one of the world’s leading Out-of-Home advertising specialists.

Over the past two years Eye has commissioned Access Testing to conduct a number of Eye Tracking studies in Asia, Europe and the US on advertising effectiveness in International Airports, Universities and Shopping Malls.

These studies are the first of their kind in Out-of-Home audience measurement.

They provide a unique insight into real behaviour in real environments using real-time Flyers and Shoppers in the airport and mall environment as well as attending Students in the campus environment. Want to know more? Contact us today

http://www.eyecorp.com.au/eye_tracking.asp

http://www.eyecorp.com.au/assets/Global_Eye_Tracking_White_Paper.pdf