Not testing your information architecture is like building a house without plans.

Even well-designed websites can fail without well-structured information. Just as an advertising agency tests messages for a new campaign, it’s crucial to test a new information architecture with your customers.

We offer several approaches to information architecture testing, depending on your project needs.

Our approaches:

• Eye tracking: we take mock-ups of your screen layouts and eye track test participants to see if they find what you want them to find
• Card sorting: we give a group of your customers a set of index cards with topics from your website. They then arrange the cards in a way that makes sense to them
• Wireframe testing: Similar to eye tracking page layouts, we test wireframe layouts with a group of your potential customers
• Wireframe mock-up: As part of all these approaches, we mock up wireframes to show possible recommendations

In each case, you’ll get objective results from test participants as well as realistic and actionable recommendations.