Access Testing has completed a 2-year global research project for EYE Corp, looking at consumer behaviour in Airports, Universities and Retail Malls. The results from this first-of-its-kind study marks a new level of understanding into consumer behaviour, and provides greater accountability for the outdoor media industry. 

EYE chose Access for its leadership role in pioneering the field of Customer Experience Testing, providing “real insight” into how consumers behave in real-world environments through a range of qualitative and quantitative tools including eye tracking.

Learn more about this ground-breaking study in the video below: